SaaS or software as a service is a form of cloud service in which different software or data are hosted by the vendor. It is the most prevalent and popular cloud form as most of us have used it in one form or the other. The websites that are used are an extension of SaaS only. With every other guy having a smartphone nowadays, it is important for companies to extend their services to the handheld devices as well. Mobile SaaS is a step in that direction.
The mobile industry has exploded in the last decade or so. From a java based communication device to a much advanced console, mobile phones have experienced a tremendous journey. One part of this journey has been Mobile SaaS. The apps in the phones nowadays are as important as the hardware itself.
No Browser Needed
With the advent of mobile SaaS the need of browser has diminished. Most of the operations are carried out in apps rather than on browser. This is totally opposite of non-mobile SaaS where browser plays a key role in obtaining the service from the cloud. Most of the services, in mobile SaaS, are available on apps so the usage of browser has taken a huge hit.
Level playing field
While the big companies are reaping rewards from mobile SaaS, the emergence of Mobile SaaS has enabled SMBs to a greater extent. Now they can create small apps and make the best use of Cloud Hosting rather than creating whole framework. This has led to the increase in revenue for not so big companies.
Makes the business mobile
With the help of mobile SaaS the business can be done through a mobile phone on the go. This kind of freedom is not provided by normal SaaS. The access to information is gained as well as that information can be manipulated using the mobile SaaS. Along with work, utility payments, bookings, shopping all can be done through this service.
Numbers
The mobile SaaS market is expected to increase to $92m in 2016. This is a substantial growth from the figures obtained in 2011. There is a direct 30% increase which shows that mobile SaaS is the big thing presently. Small and medium businesses are adopting mobile SaaS like nothing else. It gives them amazing opportunities to lure consumer.
The trend of BYOD and mobile cloud services have also been the driving force behind the rapid growth of Mobile SaaS. Mobile CRM, data growth and management of complex data has also played a big role in bring Mobile SaaS up. The mobile SaaS applications also reduce IT cost thus proving an exciting proposition for Small businesses. The cost reduction is because of the basic mobile functionality provided by the mobile SaaS applications. The outsourcing of services also helps in cost savings.
Conclusion
We saw that mobile SaaS is the next big thing and a natural evolution of Software as a Service. It is fast becoming into a concept that is forcing the mobile industry to look up and take notice with it’s out of the box service abilities.
Author Bio:
Amaya Martin is the name that is well known for delivering highly informative articles based on the various Technology categories. Her articles on Windows and Linux operating systems, growing demands of cloud computing services and best utilization of tax software like Lacerte Tax Software has been high praised by people.
